I first learned about Nancy Duarte and her ninja-like Powerpoint slide skills though a webinar presented by Speaker Net News. Ms. Duarte’s clear, usable information in just the short webinar was invaluable. I was immediately able to put many of her suggestions to use.
What I most liked was her recommendation to have two slide shows. One that you show to the audience which incorporates the clean, big picture conceptual slides and another which contains all your details and is basically the high tech version of “3×5″ notes. I’ve used the second, more detailed slide show to put on SlideShare for the participants to view later.
“resonate: Present Visual Stories Transform Audiences” answers questions not covered by her first book “slide:ology.” You can have the most well-designed slides in the world, but if your story doesn’t resonate with the audience, you’ve failed.
In the introduction to “resonate” the author acknowledges this and calls “resonate” the “prequel” to the first. The book is wonderfully designed, with easily digestible chunks of information on the left side matched with a picture on the right side (as if it were a slide illustrating the point). It’s not only good information, but it’s interesting to read. Just like Ms. Duarte teaches you to create your slides and presentations.
The key point to “resonate” is that a presentation is something that falls between the two opposites of a report (detailed documentation) and stories (which are emotional and experiential). The successful presentation incorporates the best of both, using structure and providing information, but communicating it in an engaging way that will help the audience learn, believe and take action.
There is a clear story pattern or structure, which can be used to present even the most prosaic of information, called the “hero’s journey.” In this case the audience is the hero, not you. You are given detailed directions, ideas and “how to” on building your own presentation to take your audience (the heroes) through their own journey.
To help you along the way, there are case studies of some of the most powerful and moving speeches in history including Martin Luther King’s “I have a dream,” Richard Feynman’s famous gravity lecture, and Ronald Reagan address to America after the Challenger disaster. You’ll see and be taken on the hero’s journey in all of the examples.
Like me, you’ll probably want to start working on your presentations before you finish the book. Go ahead and get started, but come back to chapter 8 where you’re given help on improving. Then go out and use your new knowledge to change the world.